‘Jaime Hayon Urban Perspectives for MINI’ is a further highlight arising from the ongoing creative dialogue that MINI pursues with leading international designers. “For us, collaborating with creative designers from a wide range of disciplines is an important format that allows us to view automotive design from a different perspective,” says Anders Warming, Head of MINI Design. “Jaime Hayon is a partner whose sheer inventiveness and unconventional formal language are inspirational.”
In Jaime Hayon’s illustrated urban jungle, progress is bright and colourful: the designer has dreamed up a road made of Carrara marble supported by luminous blue pillars, while shiny brass lamps point the way to an imaginary destination.
Accessories specially developed for the installation, such as a helmet – part high-tech object, part playful mask – and a jacket likewise designed by Hayon, symbolise the fantasy realm in which the Spanish designer dismantles familiar perspectives. They are indispensable accoutrements on this dynamic ride into the future which Hayon imposingly visualises through his personal play with functionality fantasy and creativity.